[sofia]
LyubomirPetrov
Founder of Kabo Studio. He directs, shoots and cuts the films, and builds in 3D what a camera can’t reach.
From a product on a table to a rider in the air, every frame gets the same careobsession.
(about lyubomir)Lyubomir started Kabo to do the whole thing properly: the idea, the camera, the edit, the colour and the sound, so a film keeps one voice from the first frame to the last. He likes texture, odd angles, honest faces and edits with rhythm. If the story needs a whale in the sky, it gets a whale in the sky.
Since 2022 he has made a brand film for Capital Athletics, product films and a store film for Tehnomix, a product film for NUTSKI, a fashion film for NELEPA and two bike films with rider Nikola Hristov. In between: small worlds in Blender, Sofia in hyperlapse and the summers he wants to keep.
Works
# 01
Capital AthleticsComfort Is a TrapA brand film for Capital Athletics, “built for those who don’t sit still”. We shot it in a gym, mostly in black and white, and cut it like a hard session: quiet before, loud during. Circles, flashes and double exposures break the picture the way training breaks a routine, and the logo lands on the bar.
brand film
# 02
TehnomixFour Products, Four ColoursFour short product films for Tehnomix, one product each: a Gaggia coffee machine, a nutribullet, a Ninja blender and a Valera hair dryer. Every product got its own colour and one idea to remember it by. Made for phones first and readable with the sound off.
product films
# 03
NELEPAA Twisted MindA fashion film for the streetwear label NELEPA. One sleepless night, a phone that will not stop buzzing and a city that gets stranger the longer you look at it. Neon rooms, fisheye skate lines, a red curtain and whales over the rooftops.
fashion film
# 04
NUTSKIGo NutsA product film for NUTSKI spreads. We built small sets in the brand’s colours, a gingham cloth, purple, red and a flat blue, and let the product move: jars that flip into the next flavour, peanuts hanging in the air, cream that drips off the spoon. The claims sit on their own cards, short enough to read in a scroll.
product film
# 05
Kabo StudioOperation: SeaA six-month-old reviews the sea for the very first time. Sky: 10/10. Sea: 8/10, two points off for the cold water. Seagulls: suspicious behaviour. A family film cut like a travel show, with hand-made type, stickers and a lot of sun.
family film
# 06
TehnomixThe StoreA film for the Tehnomix store. We wanted it to feel like arriving: wide over Sofia with Vitosha behind, down the boulevard and up to the signs. Inside, the camera stays low and keeps moving past the brands the store carries, one logo at a time.
store film
# 07
Kabo StudioTime Is the EnemyA personal film about trying to hold on to what slips. We shot it in black and white and kept pushing the picture until it broke: re-filmed screens, negatives, clones and people floating over a lake. It ends where the studio starts, with the asterisk.
personal film
# 08
Kabo StudioWonderlandA mountain-bike film with rider Nikola Hristov, shot in a pine forest in autumn. We framed it as a page you scroll: the title, the coordinates of the trail and the riding inside a box. Cameras on the bike, on the ground and at the drop, cut with orange flashes that feel like burnt film.
bike film
# 09
Kabo StudioNo ContextA short summer tape from Greece. Turquoise water, a flag in the wind, dry grass and salt in the hair, framed like scanned film and shot to feel like a roll you found years later.
travel short
# 10
Kabo StudioMoments from GreeceA few days in Greece, kept the way you keep photos. It opens on the camera itself, goes up over the bay and the coves, comes down to white rock and warm water, and stays in the sea until the sun is gone. The last frame is the coordinates of the place and nothing else.
travel film
# 11
Kabo StudioSummerA quick edit from a holiday by the sea, cut the week after we got back. No shot list: a cold drink, a dog on the sand, umbrellas in a row, the kids and their toys, and the water at the end of the day. Mostly details, shot close and low, because that is where a summer is.
holiday film
# 12
Kabo StudioSmall WorldsFour small worlds we built and lit in Blender: a house on stilts over glowing water, a desert lot under a neon motel sign, a room around an old green-screen computer and a city block that fits on a desk. No camera could get there, so we built the place first.
3d worlds
# 13
Kabo StudioRide On, Stay LooseA short bike film with rider Nikola Hristov, shot around a quarry lake with white rock and blue water. We kept the camera close to the ground and the bike, then pulled up into the air to show where he rides. Hand-drawn lines and light leaks keep it loose, like the title.
bike film
# 14
Kabo StudioSofiaA hyperlapse tour of the heart of Sofia, in black and white so the buildings do the talking. Old facades, glass towers, the domes of Alexander Nevsky and the National Theatre, one step at a time, cut to our own music.
hyperlapse
# 15
Kabo StudioFrom AboveThe films we make for ourselves: mountains, a lake, a ridge under moving cloud, an island seen straight down. Mostly drone, some hyperlapse, and the newest one opens on three maps in under a second.
aerial films
Capital AthleticsComfort Is a TrapA brand film for Capital Athletics, “built for those who don’t sit still”. We shot it in a gym, mostly in black and white, and cut it like a hard session: quiet before, loud during. Circles, flashes and double exposures break the picture the way training breaks a routine, and the logo lands on the bar.
brand film
# 02
TehnomixFour Products, Four ColoursFour short product films for Tehnomix, one product each: a Gaggia coffee machine, a nutribullet, a Ninja blender and a Valera hair dryer. Every product got its own colour and one idea to remember it by. Made for phones first and readable with the sound off.
product films
# 03
NELEPAA Twisted MindA fashion film for the streetwear label NELEPA. One sleepless night, a phone that will not stop buzzing and a city that gets stranger the longer you look at it. Neon rooms, fisheye skate lines, a red curtain and whales over the rooftops.
fashion film
# 04
NUTSKIGo NutsA product film for NUTSKI spreads. We built small sets in the brand’s colours, a gingham cloth, purple, red and a flat blue, and let the product move: jars that flip into the next flavour, peanuts hanging in the air, cream that drips off the spoon. The claims sit on their own cards, short enough to read in a scroll.
product film
# 05
Kabo StudioOperation: SeaA six-month-old reviews the sea for the very first time. Sky: 10/10. Sea: 8/10, two points off for the cold water. Seagulls: suspicious behaviour. A family film cut like a travel show, with hand-made type, stickers and a lot of sun.
family film
# 06
TehnomixThe StoreA film for the Tehnomix store. We wanted it to feel like arriving: wide over Sofia with Vitosha behind, down the boulevard and up to the signs. Inside, the camera stays low and keeps moving past the brands the store carries, one logo at a time.
store film
# 07
Kabo StudioTime Is the EnemyA personal film about trying to hold on to what slips. We shot it in black and white and kept pushing the picture until it broke: re-filmed screens, negatives, clones and people floating over a lake. It ends where the studio starts, with the asterisk.
personal film
# 08
Kabo StudioWonderlandA mountain-bike film with rider Nikola Hristov, shot in a pine forest in autumn. We framed it as a page you scroll: the title, the coordinates of the trail and the riding inside a box. Cameras on the bike, on the ground and at the drop, cut with orange flashes that feel like burnt film.
bike film
# 09
Kabo StudioNo ContextA short summer tape from Greece. Turquoise water, a flag in the wind, dry grass and salt in the hair, framed like scanned film and shot to feel like a roll you found years later.
travel short
# 10
Kabo StudioMoments from GreeceA few days in Greece, kept the way you keep photos. It opens on the camera itself, goes up over the bay and the coves, comes down to white rock and warm water, and stays in the sea until the sun is gone. The last frame is the coordinates of the place and nothing else.
travel film
# 11
Kabo StudioSummerA quick edit from a holiday by the sea, cut the week after we got back. No shot list: a cold drink, a dog on the sand, umbrellas in a row, the kids and their toys, and the water at the end of the day. Mostly details, shot close and low, because that is where a summer is.
holiday film
# 12
Kabo StudioSmall WorldsFour small worlds we built and lit in Blender: a house on stilts over glowing water, a desert lot under a neon motel sign, a room around an old green-screen computer and a city block that fits on a desk. No camera could get there, so we built the place first.
3d worlds
# 13
Kabo StudioRide On, Stay LooseA short bike film with rider Nikola Hristov, shot around a quarry lake with white rock and blue water. We kept the camera close to the ground and the bike, then pulled up into the air to show where he rides. Hand-drawn lines and light leaks keep it loose, like the title.
bike film
# 14
Kabo StudioSofiaA hyperlapse tour of the heart of Sofia, in black and white so the buildings do the talking. Old facades, glass towers, the domes of Alexander Nevsky and the National Theatre, one step at a time, cut to our own music.
hyperlapse
# 15
Kabo StudioFrom AboveThe films we make for ourselves: mountains, a lake, a ridge under moving cloud, an island seen straight down. Mostly drone, some hyperlapse, and the newest one opens on three maps in under a second.
aerial films
We do the camera, the edit, the colour and the 3D in house, so every frame looks expensiveintentional.
One studio from the first idea to the final export. This is what we do, and who we have done it for.
(what we do)
(5)01
Brand films
Campaigns and brand stories with a clear idea and a look of their own.
02
Product videos
Short, sharp films that show what a product does and how it feels in the hand.
03
3D & CGI
Objects, rooms and whole worlds that a camera cannot reach.
04
Drone & hyperlapse
From a store front to a mountain ridge, and a city sped up around the camera.
05
Edit, colour & motion
Already have footage? We give it rhythm, colour and type.
(clients & collaborators)
- Capital Athleticsbrand film
- Tehnomixproduct films, store film
- NUTSKIproduct film
- NELEPAfashion film
- Nikola Hristovrider, two bike films