Tehnomix
The Store
store film
(overview)
A film for the Tehnomix store. We wanted it to feel like arriving: wide over Sofia with Vitosha behind, down the boulevard and up to the signs. Inside, the camera stays low and keeps moving past the brands the store carries, one logo at a time.
- year
- 2024
- length
- 0:31
- format
- 16:9
(look closer)
(4)(drone)00:00
From the city to the door
Wide over the city with the mountain behind it, then down along the boulevard until the store is the only thing in frame.
(drone)00:05
Air to street
From the air to the street: the flags, the roof line, then the signs from below.
(gimbal)00:10
Low through the aisles
Inside, the camera stays low and keeps moving, so the aisles read as long lines of light.
(in the edit)00:16
The range in logos
Close passes over the brand names on the shelves, joined with warm light leaks. The store’s range, told in logos.
(frames)
(8)
