Tehnomix
Four Products, Four Colours
product films
(overview)
Four short product films for Tehnomix, one product each: a Gaggia coffee machine, a nutribullet, a Ninja blender and a Valera hair dryer. Every product got its own colour and one idea to remember it by. Made for phones first and readable with the sound off.
- year
- 2024
- length
- 0:27
- format
- 16:9 & 9:16
(look closer)
(8)Gaggia
Coffee machine. A black set, warm brown and a single light. The film at the top of the page.
(light)00:12
Through a single beam
A single top light cuts a column out of the dark, and the beans only exist while they fall through it.
(in camera)00:18
The logo through glass
The brand mark shot through a glass of sparkling water, so the logo moves with the bubbles.
nutribullet
Blender. Red, blue and yellow sets, one per fruit.
play the film, 0:18
(colour)
One colour per scene
Each scene gets one background colour, picked from the fruit in it.
(in camera)00:05
Under the cup
We put the camera under the cup. The fruit falls straight at the lens and lands on the glass.
Ninja
Blender. A yellow set and big type.
play the film, 0:19
(type)
The name behind the product
BLAST sits behind the bottle, big enough to read on a phone with the sound off.
(in camera)00:07
Inside the blend
Looking straight down into the jar while it runs. The blades pull the fruit into a red spiral.
Valera
Hair dryer. Red, black and moving light.
play the film, 0:12
(in the edit)
Half-second details
Close details cut fast, about half a second each, so the dryer is never shown the same way twice.
(set)00:09
The exploded view
The dryer hangs on red with its nozzle off, like an exploded view in a product manual.
(frames)
(10)
